An Evening with Method : Being Green and Being Profitable
BP Hall at Walt Disney Concert Hall | CLICK HERE FOR DIRECTIONS
7-10pm

This headline event for the 2007 of NOTE* Discussion Series will be held in BP Hall at the world famous Walt Disney Concert Hall Thursday June 28th. The entire executive team of Method Products will discuss the complete story of their company, one of the great business successes of the last five years.

What makes this story so remarkable is, in the midst of the dot com explosion, they entered a mature, low interest category, and completely revolutionized the industry. Recently ranked the 7th fastest growing company in the US, Method has not only made cleaning fun and fashionable, but more importantly, safe and green. Taking the eco movement into the mainstream, not testing on animals, and removing all harmful chemicals, Method went even further by becoming one of the few carbon neutral corporations. They are turning the worlds of design, marketing, and business on their heads. This is their story.

To stay on message with the evening, Grow-Design will be helping to make the event sustainable and environmentally responsible.

Method Guest Speakers
Eric Ryan : Co-founder
Adam Lowry : Co-founder
Joshua Handy : Director Industrial Design
Stefanie Hermsdorf : Director Graphic Design
Nate Pence : Director of Brand Development
JUMP TO BIOS

www.methodhome.com

Moderator
Dr. Jon P. Goodman
PH.D. President, Town Hall/Los Angeles
JUMP TO BIO

www.townhall-la.org

Schedule of Events
7:00pm - Registration
7:30pm - Discussion
8:30pm - Audience Q&A
9:30pm - Reception

Admission
$25* - Members
(IDSA, PDMA, AIGA, Town Hall & Students with ID)
$35* - Non-Members
* plus online processing fees

Due to capacity limitations, seating is limited to 250 guests, you must register prior to the event.
.

eric ryan
chief brand architect, co-founder
Eric Ryan, the architect of the method brand, brings experience and enthusiasm for building consumer and retail concepts. Eric spent over 7 years in advertising, trend-spotting, and brand positioning for high-end consumer brands including Gap, Old Navy and Saturn. By fusing his knowledge of fashion and design, he has invented a modern and stylish line of cleaning products that are quickly finding their way to becoming permanent fixtures in homes around the world.

adam lowry
chief greenskeeper, co-founder
Adam Lowry, who began his career in product design by inventing two United States patent pending products for use in the automotive industry, has now developed an innovative set of formulas for household surface cleaners. Adam’s “cocktail approach” has transformed the chore of cleaning into a safe, easy, and more satisfying experience.

joshua handy
disruptor
Joshua has been designing consumer products for over 14 years in 4 countries. His degree in Mechanical Engineering is tempered with a Masters in Industrial Design and MBA in Design Management, and over the years his work has been recognized with many national and international design awards. Josh joined method in 2006 after a stint leading Karim Rashid’s studio in New York, and more recently the homewares studio at HWI, Australia’s largest housewares company. He wants it to be made clear that he is in fact from New Zealand.

stefanie hermsdorf
creative mastermind
Stefanie began her career in Milan working as a graphic designer and freelance illustrator, while teaching Design, Color Theory and Illustration. In 1995, Stefanie moved to San Francisco and continued her design career at Macys, Banana Republic, Soma Magazine and Joe Boxer. Most recently, she spent 4 years as Creative Director of Benefit Cosmetics and joined method in 2005 to spearhead our creative vision and to keep us on the cutting edge of creativity and design.

nate pence
100% Biocreatable
Bringing a diverse experience in visual communications and advertising, Nate joined Method as Communications Creative Director to help align the different customer communications pieces of the brand. Prior to Method, Nate spent 9 years with Gap Inc. where he collaborated with and directed creative teams that helped design and execute creative for Gap stores, windows and packaging, as well as spending a couple of years as the Creative Director for Gap and Banana Republic Online. Prior to that, he toiled away as an Art Director for numerous small ad agencies directing print campaigns and online communications for brands like Converse, Intel and Fujitsu. A graduate of the University of Californnia at Davis, he has a degree in Visual Communications and has studied Fashion Illustration, Landscape Architecture, Graphic Design, Photography and Costume Design, leaving him knowing a little bit about a lot of things.

Jon P. Goodman is President of Town Hall Los Angeles, a non-profit public forum that has addressed the business and civic needs of Los Angeles for the past 70 years. Prior to assuming this position, she was a private investor, advisor to emerging technology firms and Partner in MarketBridge Venture Partners, a Silicon Valley venture advisor.

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				An Evening with Method : Being Green and Being Profitable BP Hall at Walt Disney Concert Hall \| CLICK HERE FOR DIRECTIONS 7-10pm This headline event for the 2007 of NOTE* Discussion Series will be held in BP Hall at the world famous Walt Disney Concert Hall Thursday June 28th. The entire executive team of Method Products will discuss the complete story of their company, one of the great business successes of the last five years. What makes this story so remarkable is, in the midst of the dot com explosion, they entered a mature, low interest category, and completely revolutionized the industry. Recently ranked the 7th fastest growing company in the US, Method has not only made cleaning fun and fashionable, but more importantly, safe and green. Taking the eco movement into the mainstream, not testing on animals, and removing all harmful chemicals, Method went even further by becoming one of the few carbon neutral corporations. They are turning the worlds of design, marketing, and business on their heads. This is their story. To stay on message with the evening, Grow-Design will be helping to make the event sustainable and environmentally responsible. Method Guest Speakers Eric Ryan : Co-founder Adam Lowry : Co-founder Joshua Handy : Director Industrial Design Stefanie Hermsdorf : Director Graphic Design Nate Pence : Director of Brand Development JUMP TO BIOS www.methodhome.com Moderator Dr. Jon P. Goodman PH.D. President, Town Hall/Los Angeles JUMP TO BIO www.townhall-la.org Schedule of Events 7:00pm - Registration 7:30pm - Discussion 8:30pm - Audience Q&A 9:30pm - Reception Admission $25* - Members (IDSA, PDMA, AIGA, Town Hall & Students with ID) $35* - Non-Members * plus online processing fees Non-Registered Admission $42 – All at the door (cash only) Due to capacity limitations, seating is limited to 250 guests, you must register prior to the event. . For more info and sponsorship opportunities: Brian Chesky GUEST BIOS eric ryan chief brand architect, co-founder Eric Ryan, the architect of the method brand, brings experience and enthusiasm for building consumer and retail concepts. Eric spent over 7 years in advertising, trend-spotting, and brand positioning for high-end consumer brands including Gap, Old Navy and Saturn. By fusing his knowledge of fashion and design, he has invented a modern and stylish line of cleaning products that are quickly finding their way to becoming permanent fixtures in homes around the world. adam lowry chief greenskeeper, co-founder Adam Lowry, who began his career in product design by inventing two United States patent pending products for use in the automotive industry, has now developed an innovative set of formulas for household surface cleaners. Adam’s “cocktail approach” has transformed the chore of cleaning into a safe, easy, and more satisfying experience. joshua handy disruptor Joshua has been designing consumer products for over 14 years in 4 countries. His degree in Mechanical Engineering is tempered with a Masters in Industrial Design and MBA in Design Management, and over the years his work has been recognized with many national and international design awards. Josh joined method in 2006 after a stint leading Karim Rashid’s studio in New York, and more recently the homewares studio at HWI, Australia’s largest housewares company. He wants it to be made clear that he is in fact from New Zealand. stefanie hermsdorf creative mastermind Stefanie began her career in Milan working as a graphic designer and freelance illustrator, while teaching Design, Color Theory and Illustration. In 1995, Stefanie moved to San Francisco and continued her design career at Macys, Banana Republic, Soma Magazine and Joe Boxer. Most recently, she spent 4 years as Creative Director of Benefit Cosmetics and joined method in 2005 to spearhead our creative vision and to keep us on the cutting edge of creativity and design. nate pence 100% Biocreatable Bringing a diverse experience in visual communications and advertising, Nate joined Method as Communications Creative Director to help align the different customer communications pieces of the brand. Prior to Method, Nate spent 9 years with Gap Inc. where he collaborated with and directed creative teams that helped design and execute creative for Gap stores, windows and packaging, as well as spending a couple of years as the Creative Director for Gap and Banana Republic Online. Prior to that, he toiled away as an Art Director for numerous small ad agencies directing print campaigns and online communications for brands like Converse, Intel and Fujitsu. A graduate of the University of Californnia at Davis, he has a degree in Visual Communications and has studied Fashion Illustration, Landscape Architecture, Graphic Design, Photography and Costume Design, leaving him knowing a little bit about a lot of things. Jon P. Goodman is President of Town Hall Los Angeles, a non-profit public forum that has addressed the business and civic needs of Los Angeles for the past 70 years. Prior to assuming this position, she was a private investor, advisor to emerging technology firms and Partner in MarketBridge Venture Partners, a Silicon Valley venture advisor.
				© 2007 Industrial Designers Society of America - Los Angeles Chapter